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privacy

Privacy Policy

Last updated: 21.08.2026

1. Information on data protection

We are pleased that you are visiting our website and are interested in our products. Below we inform you which personal data we process, when and for what purposes, and which rights you have.

What is personal data?
Personal data is information that identifies a person or makes a person identifiable (e.g. name, address, email address, telephone number).

2. Controller

MANePED GmbH (distributor of the Excellent brand)
Grünstraße 5
42697 Solingen
Germany

Phone: +49 157 35472608
Email: info@excellent-instrumente.de

Managing Director: Muhammad Usman
Commercial register: Local Court (Amtsgericht) Wuppertal, HRB 36141
VAT ID: DE457593422

Responsible person within the meaning of the GDPR: Muhammad Usman. No separate data protection officer has been appointed; the point of contact for data protection is the contact address given above.

3. Data collected when you visit the website

(1) Technically necessary data

When you access our website, technically necessary data is processed, in particular: IP address, date and time of the request, time zone difference, content of the request, access status/HTTP status code, amount of data transferred, referrer, browser, operating system and the language and version of the browser software.

Purpose: Ensuring the stability, security and provision of the website.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in the secure operation of the website).
Storage period: Server log files are kept for 30 days.

(2) Non-essential cookies and tracking

If you consent to the setting of cookies that are not strictly necessary or to tracking technologies, we process pseudonymised usage data by means of the analytics and marketing tools used.

Legal basis: Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future.

4. Registration, order and customer account

When you place an order or register, we process in particular your name, billing and delivery address, email address, telephone number as well as payment and order information.

Purposes: Performance of the contract, customer service, shipping, processing of returns and reversals, warranty, fraud prevention and – with your consent – direct marketing, review requests and sending newsletters.

Legal bases: Art. 6(1)(b) GDPR (contract/pre-contractual measures), (c) GDPR (legal obligations), (f) GDPR (legitimate interest, e.g. fraud prevention) and (a) GDPR (consent for advertising, newsletters, review requests).

5. Duration of data storage

We retain contractual and business documents for up to 10 years in accordance with the statutory requirements (§§ 147 AO, 257 HGB). Otherwise, we delete personal data as soon as the purpose of the processing no longer applies or you withdraw a consent you have given, provided that no statutory retention obligations prevent this.

6. Recipients / disclosure to third parties

Where necessary, we use external service providers and transfer data to the following categories of recipients:

  • Payment service providers: PayPal, Klarna, Stripe, SOFORT, Shopify Payments, Apple Pay, Google Pay
  • Shipping / logistics: Excellent GmbH (fulfilment & shipping); parcel service providers engaged on our behalf (e.g. DHL, GLS, DPD)
  • Email / marketing: Klaviyo
  • Reviews: Judge.me, Trustpilot, Google
  • Shop platform / hosting: Shopify
  • Communication: WhatsApp via Charles GmbH
  • Loyalty programme: LoyaltyLion
  • Hosting / email / technical infrastructure: goneo Internet GmbH
  • Advertising and social media platforms: Meta Platforms Ireland Limited (Facebook, Instagram, Meta Pixel)

Legal bases: Art. 6(1)(b), (f) GDPR; for marketing, review requests or similar optional functions, where applicable Art. 6(1)(a) GDPR.

7. Hosting / platform (Shopify)

Our website and online shop are operated via Shopify. The provider is Shopify International Limited, Ireland; further companies are affiliated, including Shopify Inc., Canada. Personal data is processed insofar as this is necessary to provide the shop functions.

Legal bases: Art. 6(1)(b) and (f) GDPR; for non-essential services Art. 6(1)(a) GDPR. For transfers to third countries, see section 8.

8. Data transfers to the USA and other third countries

Some of the service providers we use (including Google, Meta, Shopify, Klaviyo, TikTok, Stripe, PayPal) are based in the USA or process data there or in other third countries (e.g. Canada). Access to this data by authorities there cannot be completely ruled out.

Insofar as these recipients are certified under the EU-US Data Privacy Framework (DPF), the transfer to the USA takes place on the basis of the European Commission's adequacy decision of 10 July 2023 (Art. 45 GDPR). An adequate level of data protection is thus ensured for certified companies. You can check whether a specific recipient is certified at https://www.dataprivacyframework.gov. For Canada, there is an adequacy decision of the EU Commission.

For recipients that are not certified under the DPF, we base the transfer on the Standard Contractual Clauses of the EU Commission (Art. 46(2)(c) GDPR) and supplementary safeguards. On request, we will provide you with a copy of the agreed safeguards.

The EU-US Data Privacy Framework is the subject of ongoing legal review. Should the adequacy decision be revoked in the future, we will base the affected transfers on the Standard Contractual Clauses mentioned.

9. Payment processing

Depending on the payment method chosen, payments are processed via the respective selected providers. Their privacy policies apply in addition.

Legal basis: Art. 6(1)(b) GDPR.

10. Email marketing (Klaviyo)

We send newsletters as well as product and service information after prior registration using the double opt-in procedure via the Klaviyo service. Registrations are logged with IP address and time stamp. You can unsubscribe at any time via the link in every email or by notifying us.

Legal basis: Art. 6(1)(a) GDPR.

11. Review reminders

After a purchase, we may ask you to submit a review, for example via Judge.me, Trustpilot or Google.

Legal basis: Art. 6(1)(a) GDPR, insofar as consent has been given; in addition, the requirements of § 7 UWG must be observed.

12. Analytics tools & tracking

Only with your consent via our consent management tool, we use analytics and marketing technologies to evaluate the use of our website, improve the performance of our shop and measure the effectiveness of our advertising. The following may be used in particular:

  • Google Analytics
  • Meta Pixel / Meta Business Tools
  • TikTok Pixel
  • YouTube Analytics
  • other analytics and marketing services named individually in the consent tool

In this context, pseudonymised usage data, technical device and browser information, pages visited, times, referrers, interaction data and – depending on the service – cookie IDs, event data or hashed identifiers may be processed.

Legal basis: Art. 6(1)(a) GDPR. You can withdraw your consent at any time via the cookie settings.

13. Remarketing & retargeting

If you have given your consent, we use remarketing and retargeting technologies (e.g. Meta Custom Audiences, Lookalike Audiences, Google Ads Remarketing and comparable functions). This allows interest-based advertisements to be shown to you on third-party platforms; information about your usage behaviour may be transmitted to the respective provider or matched with its data records.

Legal basis: Art. 6(1)(a) GDPR. Withdrawal possible at any time via the cookie settings.

14. Google Tag Manager

We use Google Tag Manager to manage and deliver tags. Google Tag Manager itself generally does not set cookies or store personal data, but it provides the technical integration of other services, which in turn may process data. Processing by the integrated services is governed by the provisions stated there; non-essential services are only loaded after your consent.

15. Google Fonts

Where possible, fonts are integrated locally or via the servers of our platform provider. If, in individual cases, fonts are loaded from Google servers, this only takes place after your consent; your IP address is transmitted to Google in the process.

Legal basis: Art. 6(1)(a) GDPR.

16. Google reCAPTCHA

To protect our forms (e.g. contact, registration, login) against abusive automated use and spam, we use the reCAPTCHA service. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Among other things, your IP address, the time spent and interactions on the page are transmitted to Google and evaluated; a transfer to the USA is possible (see section 8; Google is certified under the EU-US Data Privacy Framework).

Legal basis: Art. 6(1)(f) GDPR (security/protection against abuse); where consent is requested, Art. 6(1)(a) GDPR.
Further information: https://policies.google.com/privacy and https://policies.google.com/terms

17. WhatsApp communication

If you contact us via WhatsApp or we communicate with you via WhatsApp on the basis of your consent, processing takes place via Charles GmbH as service provider.

Legal basis: Art. 6(1)(a) GDPR (consent) or (b) GDPR (contract/initiation of a contract), depending on the content of your enquiry.

18. Loyalty programme (LoyaltyLion)

We use LoyaltyLion to manage a loyalty or bonus programme. In particular, order and customer data may be processed insofar as this is necessary to run the programme.

Legal bases: Art. 6(1)(b) and (f) GDPR.

19. Social media links and embeds

On our website we may link to our profiles on Facebook, Instagram, YouTube or other social networks. By merely clicking on a link you leave our website; the privacy policy of the respective provider then applies. Insofar as content from social networks is embedded, this only takes place after your consent, unless technically essential.

Legal basis: Art. 6(1)(f) GDPR (mere linking) or Art. 6(1)(a) GDPR (active embeds/plugins). For third-country transfers, see section 8.

20. Newsletter tracking

Our newsletters may contain tracking pixels or web beacons to measure opens, clicks and reach. You can object to this at any time; in addition, you can withdraw your consent to the newsletter as a whole at any time.

Legal basis: Art. 6(1)(a) GDPR.

21. Cookie consent management & Global Privacy Control (GPC)

To obtain and manage your consent, we use the consent banner of the Shopify platform (Shopify Customer Privacy / Consent Management). On your first visit to our website, you can use the banner to consent to non-essential cookies and comparable technologies (e.g. analytics and marketing), reject them or make a differentiated selection. The buttons for rejecting and accepting are designed to be equivalent. Non-essential scripts are only loaded after your consent. Your decision is logged in accordance with Art. 7 GDPR and can be changed at any time via the “Cookie settings” link in the footer.

If your browser or device sends a Global Privacy Control (GPC) signal and you are located in a territory where this legally constitutes an opt-out, we treat this signal as an objection to the sale, sharing or targeted advertising for the device or browser concerned.

22. Information for users from certain US states

Under certain US data protection laws, the disclosure of personal data for targeted advertising or its “sale” or “sharing” may be subject to special opt-out rights. Depending on your place of residence, you may have the right to opt out of this. To do so, use our “Do Not Sell/Share” link or the data sharing settings in our shop, or send us a message. If you visit our website with an active GPC signal, we treat this – depending on the legal situation at your location – as an opt-out for the device or browser used.

23. Contact form & email contact

If you contact us via the contact form or by email, we process your details exclusively to handle your enquiry. They are not passed on for advertising purposes.

Legal basis: Art. 6(1)(f) GDPR (processing of enquiries); where related to a contract, additionally Art. 6(1)(b) GDPR.
Storage period: Until your enquiry has been finally dealt with or until the purpose no longer applies; statutory retention obligations remain unaffected.

24. Your rights

Subject to the statutory provisions, you have the following rights:

  • Right of access (Art. 15 GDPR),
  • Right to rectification (Art. 16 GDPR),
  • Right to erasure (Art. 17 GDPR),
  • Right to restriction of processing (Art. 18 GDPR),
  • Right to data portability (Art. 20 GDPR),
  • Right to object (Art. 21 GDPR),
  • Right to withdraw consent given with effect for the future (Art. 7(3) GDPR).

You also have the right to lodge a complaint with a data protection supervisory authority. The authority competent for us is, for example:
Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen (LDI NRW)
Kavalleriestraße 2–4, 40213 Düsseldorf.

25. Data security

We take appropriate technical and organisational measures to protect your data against loss, destruction, manipulation and unauthorised access, in particular TLS/SSL encryption, access restrictions, authorisation concepts and regular reviews.

26. Cookies – additional information

In addition to managing cookies via the consent management tool, you can delete or block cookies in your browser or restrict them to certain categories. These may be session-based (transient) or persistent cookies. Without technically necessary cookies, individual functions of our shop may not be usable or only to a limited extent.

27. Changes to this privacy policy

We reserve the right to amend this privacy policy as necessary so that it always complies with current legal requirements or to implement changes to our services. The current version is available on our website at all times.